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Zudio Brand Analysis: The ₹299 Fashion Strategy That Built a Billion-Rupee Retail Giant
Imagine opening a fashion store where customers walk in to buy one T-shirt but leave with three shopping bags. No Bollywood superstar. No massive advertising campaigns. No “Flat 70% Off” banners. Yet, Zudio has become one of India’s fastest-growing fashion retailers. So what’s the secret? Is it low prices? Smart psychology? Or Tata’s retail expertise?…